Pamela’s husband, Larry Baer, is known for his role within the San Francisco Giants organization. A San Francisco native, Larry serves as president and CEO of the major league ballclub, but that doesn’t define him. Like Pam, he’s a dedicated philanthropist and community leader, and he also considers himself a family man.
Baer walks the walk in the spirit of service. In 2021, he helped launch and was named co-chair of Advance SF, an organization made up of San Francisco’s leading employers dedicated to addressing issues that impact the ability of companies and people to prosper. The Bay Area business leaders all committed to stepping up and addressing community needs considering the COVID-19 pandemic. Advance SF uses education, advocacy, and research to serve as a resource in turning San Francisco into an affordable, thriving city with a good quality of life for people working and living there.
In January 2022, Baer joined the advisory board of the American Journalism Project. The American Journalism Project makes grants available to nonprofit news organizations, partners with communities to launch new organizations, and trains leaders as they grow to sustain their newsrooms. Its goal is to build a future for local news by identifying and addressing gaps in communities.
Baer runs the day-to-day operations for the Giants. He’s built a name for himself as one of professional sports’ leading innovators. During his junior year in college at the University of California, Berkeley, while working for the campus radio station, he brokered a deal with the then-owner of the Oakland A’s, Charlie Finley, to have the radio station serve as the official station for the team’s first 16 games of the season. He carried that entrepreneurial spirit into his professional career.
He first joined the organization in 1980 as marketing director. He left the club for the corporate world, but found his way back in 1992 as the executive vice president. He was part of a group that stopped the team from relocating to Tampa, Florida. Baer helped assemble a new ownership group that kept the Giants in San Francisco.
Baer was named Giants CEO in 2012. In his first year as president and CEO, the Giants won their second World Series in three years. In 2014, the Giants won their third championship in five seasons. In 2021, the Giants won an all-time franchise record 107 games.
Baer is married with four children. He and his wife, Pam, co-chaired the San Francisco General Hospital Foundation Campaign Committee in support of the Zuckerberg San Francisco General Hospital and Trauma Center, which opened in 2016.
Under his leadership, the Giants built Oracle Park, the first privately financed MLB ballpark. He serves as chairman and CEO of Giants Development Services, which currently has a new mixed-use urban neighborhood, Mission Rock, under construction.
Baer has served on countless MLB committees, including chairing the Strategic Planning Committee, the Business and Media Board and the International Committee. He is a member of the board of directors of the Bay Area Council and NBC Sports Bay Area, and is on the board of trustees of the Boys & Girls Clubs of America Pacific Region.
The Obama administration appointed Baer as a member of the United States Holocaust Memorial Council. He and his wife serve at Congregation Emanu-El in San Francisco.